By Rohan S.

The biggest trend right now is foldable phones. Phone companies including Samsung, Huawei, and LG have all released devices that can bend to reduce their width. However, one unlikely company has also released something foldable: LEGO.

This toy company released an ad on Twitter last week for its newest commodity. Their latest product is called the LEGO Fold. According to Inc, “This toy company boasted, ‘The display is stunning. The battery never ever runs out.’” The product really pokes fun at the new Samsung Galaxy Fold. And LEGO is quick to point out that its design is superior.

While the Galaxy Fold has a 4.6-inch cover that unfolds into a 7.3-inch display, LEGO’s phone has a 5-inch cover that unfolds into an 11-inch display. This display also features “pop up” visuals, indicating something 3D. LEGO’s foldable device costs $69.99. This is a cheap price compared to Samsung’s $2,000 phone. According to The Verge, “Users with experience working with LEGO’s platform will likely be able to find new and novel ways to reconfigure things to their liking.”

Something even more surprising is that the phone is real! It is actually called, the Pop Up Building Book Kit. LEGO’s phone has earned commendation on Twitter. Some stated, “Camera is lacking, but all other features are truly perfect and suitable for all ages.”

The ad placed for the LEGO Fold is practically a copy of Samsung’s ad for the Galaxy Fold. LEGO’s real phone looks like a brick book, that unfolds into a stand-up set. Some sets that are included with the book are Red Riding Hood and Jack and the Beanstalk. Customers can build these sets by creating them on the inside cover of the book. So, if buyers are looking for a foldable phone, with unlimited battery and reconfigurations, buy the LEGO Fold now!